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<p><em>International Business and Culture: Challenges in Cross-Cultural Marketing and Management</em> explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies.</p> <p>The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets.</p> <p>The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others.</p> <p>The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
<p>Bitcoin isn’t just for criminals, speculators, or wealthy Silicon Valley entrepreneurs ? despite what the headlines say. In an imperfect world of rampant inflation, creeping authoritarianism, surveillance, censorship, and financial exclusion, bitcoin empowers individuals to elude the expanding reach and tightening grip of institutions both public and private. So although bitcoin is money, it isn’t just money. Bitcoin is <em>resistance</em> money.</p> <p><em>Resistance Money: A Philosophical Case for Bitcoin</em> begins by explaining why bitcoin was invented, how it works, and where it fits among other kinds of money. The authors then offer a framework for evaluating bitcoin from a global perspective and use it to examine bitcoin’s monetary policy, censorship-resistance, privacy, inclusion, and energy use. The book develops a comprehensive and measured case that bitcoin is a net benefit to the world, despite its imperfections. <em>Resistance Money</em> is intended for all, from the clueless to the specialist, from the proponent to the die-hard skeptic, and everyone in between.</p> <p><strong>Key Features:</strong></p> <ul> <li>Provides a philosophical approach that makes use of multiple disciplines in its analysis</li> <li>Offers a clearly written, measured academic treatment of bitcoin, comprehensive in scope and free of ideological baggage</li> <li>Includes information on the financial, social, and environmental costs of bitcoin, how these costs are sometimes exaggerated, and how they might be mitigated</li> <li>Addresses the strongest arguments against bitcoin and shows how some succeed and most come up short.</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
<p>Begin met AI. Maar hoe?</p> <p>In <em>AI-pionier</em> deelt Max van den Broek tientallen concrete voorbeelden van hoe mensen zoals jij al met kunstmatige intelligentie werken, zodat jij er ook mee kan beginnen om je werk middels AI leuker, beter en sneller te maken. De mogelijkheden zijn eindeloos: genereer plaatjes, presenteer data overzichtelijk en laat teksten schrijven of overeenkomsten voor je opstellen door AI.</p> <p>Maar waar moet je dan precies beginnen? En hoe zit het met privacy, auteursrechten en betrouwbaarheid van informatie? Het maakt niet uit of je handig bent met technologie, voor een grote of kleine organisatie werkt, corporate of non-profit ? iedereen kan (gaan) werken met AI. Sterker nog, iedereen <em>moet</em> met AI gaan werken om relevant te blijven in de economie van vandaag en morgen. Wie n? begint, behoort tot de pioniers!</p> <p>In <em>AI-pionier</em> leer je alles wat je nodig hebt om direct van start te gaan met AI in jouw werk en dagelijks leven.</p> <p><strong>Max van den Broek</strong> is docent kunstmatige intelligentie aan de Universiteit van Amsterdam. Hij specialiseerde zich in generatieve AI toen GPT-3 uitkwam in 2020. Hij ontwikkelt applicaties met GenAI en doceert over hoe je ChatGPT kunt gebruiken om je productiviteit te verhogen.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
<p>F?hrung ist ein grundlegender Erfolgsfaktor in vielen Bereichen, wie Wirtschaft, Politik und Sport. Die Psychologie von F?hrungskr?ften zu verstehen beginnt damit, zu erkennen, was einen Anf?hrer ausmacht und welche Eigenschaften sie besitzen.</p> <p>? Sehen Sie sich als erfolgreichen Anf?hrer?<br /> ? Sind Sie bewusst und f?hig, schwierige Entscheidungen zu treffen?<br /> ? K?nnen Sie in jeder Situation als Anf?hrer denken undhandeln?<br /> ? Besitzen Sie den Wunsch, die St?rke und das Einf?hlungsverm?gen, um andere zu leiten?</p> <p>Wenn Sie daran interessiert sind, Ihre F?hrungsqualit?ten auf das n?chste Level zu bringen, lesen Sie weiter. Dieses Buch beschreibt die wichtigsten Merkmale der F?hrung und untersucht die Psychologie von F?hrungskr?ften, einschlie?lich der Frage, warum sie bestimmte Entscheidungen treffen, welche Arten von F?hrung sie haben, was sie zu effektiven Anf?hrern macht und wie sie denken und handeln. Es umfasst 27 wesentliche F?hrungsqualit?ten, die F?hrungskr?fte besitzen, damit die Leser lernen k?nnen, wie sie in ihren jeweiligen Bereichen zu einer erfolgreichen F?hrungskraft werden, die wei?, wie man die richtigen Entscheidungen trifft, mit Zuversicht f?hrt und ein positives und produktives Arbeitsumfeld schafft, in dem sein Team gedeihen kann.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
<p>"Positive Habits: Small Steps to Big Change" is a transformative guidebook that illuminates the profound impact of daily habits on personal growth and achievement. Delving into the science of habit formation, this book offers practical strategies and actionable insights to empower readers to cultivate positive habits and create lasting change in their lives. With inspiring stories, real-life examples, and thought-provoking exercises, it guides readers on a journey of self-discovery and empowerment, showing them how small steps can lead to significant transformations. Whether seeking to improve health, enhance productivity, or foster deeper connections, this book serves as a roadmap for harnessing the power of habits to achieve big dreams.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
<p>This laboratory reference compiles the essential protocols used in cyanobacterial research. Cyanobacteria is a model system for biofuel production and sequestration of carbon dioxide to tackle global climate change due to increasing levels of greenhouse gases. Topics range from identification and growth parameters to biomolecule estimation and isolation. It also covers genome analysis and bioengineering of cyanobacteria for novel products.</p> <p><strong>Key Features:</strong></p> <ul> <li>Provides step-by-step procedures and troubleshooting tips</li> <li>Covers identification, growth parameters and pigment estimation methodologies</li> <li>Describes isolation, characterization and purification of microcystin, phycobiliproteins and scytonemin from cyanobacteria</li> <li>Discusses genomics, proteomics and bioengineering of cyanobacteria from novel products</li> <li>Explains sample preparation and visualization protocol for electron microscopy-based analysis of cyanobacteria</li> </ul> <p>This collection is useful to students and researchers in life sciences. It is also meant for industry experts who are involved in the production of biofuels, biofertilizers, other value-added products, and carbon sequestration using cyanobacteria.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
<p>This book provides an overview of the opportunities and risks of digitalisation and the platforms that embody it and constitute society's new infrastructure. From a management point of view ? defined here as the steering of organised and finalised collective action ? understanding this major socio-technical disruption is paramount. The book helps to comprehend its main players, such as the American GAFAM, their power and its sources, their architecture, and their impact on different industries and professions, labour markets, companies, and education.</p> <p>Responding to the dominance of tech giants, numerous initiatives are striving to regulate their influence, safeguard democratic sovereignty, promote fair competition in the digital sphere, and employ frugal digitalisation methods to counteract detrimental aspects of these “oligopolistic” platforms. In essence, shouldn't the overarching aim of digitalisation be to foster community development, strengthen individual and collective capabilities, and preserve the environment, while producing goods and services to meet shared societal interests? Throughout the four sections of this book and its 16 chapters, actors in the digital process and/or academics provide analyses and illustrations of the great digital transformation, examining the ways in which socio-technical advances can be created or used for the benefit of all, while avoiding major risks.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
<p>Learn and speak Spanish with ease and simple dialogues.</p> <p>Start speaking Spanish immediately in your first lesson. Step by step from simple and basic Spanish. Great for absolute beginner or young adults who are just starting in Spanish. No fear of learning a new foreign language. Here included with real dialogues and survival phrase.</p> <p><strong>What you get in lower beginner Spanish book</strong></p> <p>You will get our full support hands on with:</p> <ul> <li>186 pages of Spanish learning material, easy to read and clear explanation by experts</li> <li>15 Spanish lessons with simple and practical dialogues and word phrase expansion and building of sentences. The author answers lots of learners' questions regarding Spanish and giving simple guidelines to master Spanish.</li> </ul> <p>Start learning the fundamentals of speaking Spanish and knowing whatever the locals are speaking on the streets. Essential phrase builder. You can merge phrase into dialogues</p> <p>We recommend this Spanish learning book for lower beginners and adults who are just starting to learn a new foreign language.</p> <p>This book is the most powerful way to learn Spanish from basic Spanish and simple Spanish dialogues. Learn the Spanish for lower beginner book and gain confidence speaking Spanish.</p> <p><strong>Is the Spanish course effective?</strong></p> <ul> <li>Well structured for beginners in mind, and taking small steps to learning Spanish</li> <li>Speak Spanish in your first lesson</li> <li>Simple phrases and expressions to expand Spanish sentence and dialogues</li> <li>Expand your word power with 3 or 4 new words and not to pressure you in learning and memorizing new words.</li> </ul> <p><strong>Is learning Spanish difficult?</strong></p> <ol> <li>Learning a new language needs commitment and time to adhere to a schedule to pick up lessons with smart learning.</li> <li>A small notebook in your pocket to write and revise new phrase and words</li> <li>Writing book to join Spanish words into words</li> <li>Research and write new words in a book and show it to your Spanish lecturer</li> <li>Connect verbs and nouns to create a complete sentence on your own</li> <li>Use and speak Spanish daily</li> <li>Record your voice or create your own mp3 and download it on your phone</li> <li>Curiosity to learn more, thus read more reference book</li> </ol> <p><strong>Benefit of this book; Learn Spanish for lower beginner level 1</strong></p> <ol> <li>Read less but learn more, simple and stress free</li> <li>Build proper fundamentals and simple words to expand word power and vocabularies</li> <li>The author answered questions from students in clear and simple explanation.</li> <li>Complex sentence break down into simple phrase with English translation</li> </ol> <p><strong>Here are some facts to achieve your potential:</strong></p> <ul> <li>You need to allocate time to revise new lessons</li> <li>A phone to save audios and listen when you travel</li> <li>A small pocket notebook to write down new words</li> <li>Practice writing and spelling Spanish words</li> <li>Aspiration to learn Spanish</li> <li>Books as reference</li> <li>Engaged with the Spanish language by speaking Spanish daily and reading more reference books</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義(XX株式会社等)、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個人輸入」としての取り扱いになり、すべてニュージャージからお客様のもとへ直送されます。 ・ご注文後、30営業日以内(通常2~3週間)に配送手続きをいたします。配送作業完了後、2週間程度でのお届けとなります。 ・まれに商品入荷状況や国際情勢、運送、通関事情により、お届けが2ヶ月までかかる場合がありますのでお急ぎの場合は注文をお控えください。 ・個人輸入される商品は、すべてご注文者自身の「個人使用・個人消費」が前提となりますので、ご注文された商品を第三者へ譲渡・転売することは法律で禁止されております。 ・関税・消費税が課税される場合があります。詳細はこちらをご確認下さい。PC販売説明文